Expansion by Acquisition

It’s not only in the software and applications industry, but it seems to show up there most often: The expansion of a company’s market is by acquiring other companies with complimentary or, in rare situations, conflicting products. In many merger and acquisition projects, the symbiosis is obvious; others look like failure seeking an opportunity to happen. In all cases, time will tell if the combination works or not.

A usual path to M&A (merger and acquisition) is found among companies where one is a market leader and the other, smaller company has been a partner or offers a product commonly

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